The feed is part of the advertising strategy
Product titles, attributes, categories, identifiers, availability and price affect how Google understands and matches inventory. Feed work is therefore campaign work, not a back-office task.
Product economics should influence allocation
Not every SKU can support the same acquisition cost. Margin, average order value, inventory position and repeat purchase behavior can change how aggressively products should be promoted.
Shopping and PMax need clear measurement
We evaluate product-level and campaign-level performance against conversion value and business economics. The goal is to avoid allowing high-volume, low-value products to obscure the products actually creating profitable growth.